At the company’s most important industry trade fair, two goals should be achieved. 1. Show products in action: Up to now, only “real hardware” has been exhibited at trade fairs, which means manufactured steel parts in their original size. The disadvantage is that the products can only be shown as individual parts or built into the actual large plant while not being in action. A supplement had to be made. 2. The values of innovative power and future viability should be demonstrated, by which a completely new way of presentation was required.